I am a big fan of Hartmut Esslinger, founder of Frog. With more than 40 years of experience and being the man behind one of the World’s largest and most succesful design companies, he has the ability and will to talk straight about the business and nature of design. And so he does. Even though he often appears to be somewhat of a grumpy old man, his is actually an eternal optimist – and as he says in the end of this cut-up interview which I found via Swissmiss: “After forty years you have a lot of garbage behind you, but I always see the sunshine”.

I had the pleasure of experiencing Esslinger live in San Francisco a couple of year ago at IDSA’s conference Connecting. You can read about his inspiring and straight-forward talk here . And  if you want to get even closer to Esslinger you should read his autobiography ‘A Fine Line’ which in a very accurate manner explains what it’s subtitle says: How design strategies are shaping the future of business.

By Jesper Pagh • March 3, 2010
Categories: business, design, Frog, Hartmut Esslinger, strategy
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